After testing, it’s time to analyze the data and apply what you’ve learned.
This lesson includes:
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How to synthesize feedback:
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Group similar issues using affinity mapping
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Rate severity of usability issues
 
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Prioritization techniques:
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Impact vs. effort matrix
 
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Iteration process:
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Make changes and re-test
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Document changes and decisions
 
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Real-world examples: How teams improved conversion or retention through usability feedback
 
Final Activity: Choose one issue from a test, revise your prototype, and present your improved version with reasoning.